QR codes are prominently displayed throughout to create 'endless aisles' that make it easy for customers to shop for additional colors, sizes and products.Ī "scan and buy" feature is also being introduced that enables customers to immediately make purchases as they shop and therefore bypass the check-out line. In the refurbished store, the customers can utilize the Bed Bath & Beyond mobile app to an 'in-store shopping mode' that allows them to better navigate the store, view additional product information, and create registry lists. The flagship, as well as other store locations, have been redesigned to better connect with Bed Bath & Beyond customers.Īccording to the company, the redesigned shop is expected to provide customers with interactive shopping experiences and integrated digital shopping tools in a customer-inspired store layout. The renovation project strengthens its commitment to being a digital-first, omni-always retailer. The company said the flagship renovation is emblematic of its $250 million three-year project to remodel 450 of its stores. coffee from Café 3B.įurther, the first 300 customers who spend over $100 will receive a free bouquet from FLOWERBX and the first 300 customers to visit the Bubble Bar will receive a free. It has been undergoing a renovation since last December.įollowing the reopening, the first 200 customers today will receive a gift bag that includes various products from Bed Bath & Beyond's newest Owned Brand collections, as well as be treated to a free 12 oz. The reimagined 92,000 square-foot flagship store is located at 620 6th Avenue in Chelsea. Steeply marked down once the school year begins.Bed Bath & Beyond is reopening its flagship store in New York City today following a complete transformation to modernize the in-store shopping experience. Seasonal merchandise goes on sale after the holidays dorm supplies are Register here for the necessities: kitchen goods, tableware, and a good Do ask for help early and often: The store can be a zoo, and the soaring shelves and narrow, labyrinthine aisles (often thick with SUV-scale shopping carts) don't help. Amazingly, that's really just the tip of the iceberg. Seasonal items vary from beach and barbecue things in summer, dorm-room accoutrements in August and September, and holiday décor October through December. Simple Human and Umbra trashcans, California Closets organizing systems, hundreds of empty frames and framed artworks, along with window treatments, vacuums, and candles galore beckon shoppers. And then there's the "Beyond." They're not kidding. (Fortunately, BB&B delivers anywhere in Manhattan with summertime delivery to the Fire Island ferry and Hamptons.) True to its name, the store stocks everything you could ever need for your loo or your boudoir. Where to store all the alluring Wamsutta sheets, Frette duvet covers, and Jonathan Adler ceramic bathroom accessories, not to mention the KitchenAid mixer, DeLonghi toaster, and razor-sharp Wusthof knives leaves aside the critical question of how to get all that cool loot into a cab. Giant retail chain Bed Bath & Beyond's sheer volume and enormous depth of inventory runs counter to most diminutive city dwellings.
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